Assignment 18A-Create a Customer Avatar

Who- The ideal candidate to purchase my product is a wide eyed, incoming freshmen who is looking to live his best while also taking care of his grades. This student has an older brother who has told him all about the importance of not partying to hard his freshmen semester, or else he will fall behind on his grades like his brother did. He loves to spend time with his friends and play sports in his free time, just like his brother did. This freshmen has always been unorganized if you ask his mother, and while he wont admit it, he is definitely aware of the fact that he is somewhat forgetful. He knows that class time is important, and is excited to finally be using his books online rather than carry around a text book. Unfortunately, he knows that he has issue with keeping things charged, and wants to make sure that he an prevent the dreaded issue of having no books in class. While in the UF bookstore getting some new gear, he notices display with a tv screen. After listening to the person describing a product that will help him avoid his problems of forgetting to charge his laptop, he quickly shows his mother. He explains how beneficial it would be to have a charger that would charge his laptop as he bikes from Buckman hall to Little hall. She knows how important it is for him to make sure that he is always prepared for class, and is more than happy enough to buy him the charger with a gator logo on the front.

What Do I Have in Common?- The things I have in common with this customer are that I once was a wide-eyed freshmen in a very similar situation. As someone who often forgets to charge their laptop, I too would be very interested in purchasing a product that could help me with that situation. I also would be willing to pay more money to get a charger with a gator logo on the front, and would try to rope my mother in as well and help me purchase the item.