Choosing a segment:
For this assignment I chose a segment of college age
students who fit the ideal customer profile. Tyler is an incoming freshmen who
used his laptop a lot in high school, Kameryn is going to be a sophomore and
often finds it difficult to difficult to go to class with a dead laptop and
look for an outlet, and Daniel hates long tangled wires and loves representing
the UF logo.
Interviews:
Interview #1: In
my interview with Tyler, I spent a majority of the time talking about his use
of laptops in his high school. He talked of having almost all of his books on
his laptop for his classes, and how he found it annoying to have to always be
charging his laptop in class. When I ask him about his need awareness, he said
that he first became aware of his need when he either sees his laptop is dead
in the morning before he runs to class, or when he gets to class. He said that
he feels his need is most important when he is in class and has to open his
book, but his laptop is dead. He then has to go to the back of the classroom and
wait 20-25min for his laptop to charge at an outlet before he can go back to
his seat and not worry about his laptop dying.
Interview #2: In my
second interview with Kameryn, I discovered a very similar situation to Tyler’s,
but in college. Kameryn said she also forgets to charge her laptop before class
and becomes aware of the need for my product when she gets to class and is forced
to sit in the back of the lecture hall to charge her laptop. This results in
her not being able to take as good of notes as her friends, and therefore
hurting her grade. She notices the need the most in her lectures and wished she
had a way to fix it.
Interview #3: The
third interview I conducted with my friend Daniel. While this interview was not
ideal for my product, it did open a new door. Daniel said he, like all other
college students, forgets to charge his laptop, but not very often. Daniel was
not very interested in the charger for his laptop as much as I would prefer,
but he was very interested in the idea of the UF color scheme and design. To
his knowledge, there is not a portable charger that allows you to customize the
colors of it, and potentially place logos on the charger itself. Daniel was
very interested in getting a charge that was orange and blue, while having a
gator head on the charger itself.
What I learned:
In this assignment I learned that there is still a need for
my product. My first two interviews were encouraging for my ideal customer
profile, but the third interview opened some new ideas to my potential product.
Up until this point I was only considering the customizable feature of the
charger as an afterthought, but after speaking to Daniel, I believe I
underestimated the power of University pride. This led me to believe that I
could potentially market this product in a new way, fraternity and sorority members.
Fraternity and sorority members are famously passionate about their
organization, and I believe that there is a larger market of customers who
would be willing to buy the product simply to represent their organization.
How would I describe this
segment?
I believe that there is still solid interest in my product
for students who need this product. This assignment has opened the idea of
pushing my brand to potential customers a few weeks after classes begin when
students start to recognize their need for my product, as well as to
organizations within the college campus.
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