Report Findings and Draw Conclusions
After conducting my 3 interviews, I was opened to a new idea regarding my product. My interview with Jason was initially not that interesting, until he mentioned a new idea about the marketing of my product. Jason suggested that instead of trying to sell my product in a book store or at preview, to use a new form of advertising that is product advertising by famous people on Instagram. He said that a lot of people advertise bathing suits, headphones, phone cases etc. online and that people really do buy products from people advertising on Instagram. It was interesting for me to see that Instagram was a place that people bought items from. Even in my interview with Will, he said that he sometimes buys items just because someone funny on Instagram posted about it. As a startup company targeting college students, I could think of no better way to reach college students than with college students on Instagram. I was even more stunned when I asked them Will how he felt after purchasing a product advertised by an Instagram star, and he claimed to feel good about it because that star had endorsed it. My third interviewee Mason did say that he is not a fan of purchasing things from websites he doesn’t trust, but his girlfriend is a huge fan of buying things online that are ridiculously cheap. I think it would be an excellent idea for my product to be advertised by an Instagram star, since it would be cheaper than magazines, and reach a broader target audience.
Christian, I think you’re really on to something here. Marketing a product is one of the biggest parts of becoming a successful entrepreneur. I think that steering away from magazines and traditional things like that and going to Instagram is an amazing idea. Everyone uses social media in today’s society and you will definitely reach your target audience very easily. I personally buy things I see on Instagram all the time, and have no issues with it!
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